
One of the easiest and most efficient ways to promote your Food Dropshippers is through a blog. Your blog helps attract customers to your website, establishes trust, and creates value for your product. To illustrate what I’m talking about, take a look at Meaghan
The Decorated Cookie blog is one of the classiest and most effective promotional blogs I’ve seen. The lady who runs it regularly posts recipes and simple directions for making fancy decorated cookies. She includes plenty of attractive photographs, and her blog is clean and well-designed. On the side she includes clear links to purchase her book or visit her shop. At the shop she sells cookie-decorating kits to make the projects on her blog.
Why is Meaghan Mountford’s blog so effective at selling her products?
promote dropshipping products with a blog
1. She provides something of value for free
People visit her site for the free recipes and directions. They subscribe to her blog, visiting time and time again to see the new posts, and they send the links to friends. Maybe they don’t buy her cookbook or her decorating kits the first time they visit, but they keep coming back to see the new recipes and eventually she hooks them with a super cute mustache cookie-cutter or a fondant set and they make a purchase.
2. She establishes trust and professionalism
Meaghan obviously knows what she’s talking about. Her cookies are attractive and professional and her impressive credentials are posted in her bio, so you believe her when she says you should use this particular cookie scraper or that particular food coloring. Oh, they happen to be for sale on her website? Well then I guess I’ll buy them.
3. She creates a bond with the customer
Meaghan’s blog is well-written, warm, and inviting. By reading her articles you come to know a little bit about her and to like her. She includes a few personal details, like the fact that she has a two-year old son, and soon you want her to succeed, you want to give her your business and recommend her to friends. But remember, she always maintains her professionalism. Mentions of kids and cats = good, details about your husband’s vasectomy = too much information.
4. Her blog is full of keywords and attracts inbound links
If you type the words “cookie decorating blog” into your Google searchbar, The Decorated Cookie site is the first one that pops up. Getting your website to the top of the search engine response pages is one of the most important things you can do to bring in business. Why is Meaghan’s website at the top of the list? First, because she has plenty of relevant keywords in her blog posts, and second because her blog attracts inbound links. Inbound links are when a website posts a link to yours, and they’re very important for search engine optimization (SEO). How can you get inbound links? By having valuable content on your website that people want to share. Most people probably link to her site so they can pass along her recipes and tips. I linked to her because she’s such a great example of e-business marketing. Either way, it helps her SEO.
How can you create a successful blog for your dropshipping product?
Obviously products that are craft or project-oriented are easy to create a blog for. Cake-decorating, rug-hooking, pottery-painting, wood-working, jewelry-making, and sewing all fall in this category. However, you can create a blog like Meaghan’s around almost any product. All you need is a subject you can write educational articles on, and that could be anything from fishing to chess to fitness to parenting. The important thing is to write quality articles and to post regularly so people keep checking back. You provide something of value – information on how to deal with a tantrumy toddler or how to find the perfect diaper bag – and in return people are motivated to purchase your baby carriers or maternity clothes or toddler toys.
